Phase Completion Status
Natural Harmony Collection | Retail focus: Huxberry.com (DTC)
Summary
| Phase |
Plan Status |
Execution Status |
| Phase 1: Intelligence Gathering |
✅ Fully designed |
✅ Live — agents running on schedule |
| Phase 2: Content Creation |
✅ Fully designed |
⏳ Baseline ready — not yet triggered |
| Phase 3: Brand Strategy / Wiki |
✅ Fully designed |
🟡 Router active, wiki pages pending update |
Phase 1: Intelligence Gathering
All three agents are built, scripted, and running on cron schedules. Each agent automatically updates this page and the Reports index when a new report is written.
Agent Schedules
| Agent |
Script |
Schedule |
Next Run |
Status |
| Agent 1: Competitor Scanner |
competitor-scanner.py |
Weekly — Sundays 20:00 UTC |
2026-04-26 |
✅ Active |
| Agent 2: Supplier Intelligence |
supplier-scanner.py |
Bi-weekly — 1st & 15th 10:00 UTC |
2026-05-01 |
✅ Active |
| Agent 3: SEO Trend Monitor |
seo-monitor.py |
Weekly — Wednesdays 09:00 UTC |
2026-04-29 |
✅ Active |
Reports Generated
| Report |
Date |
Agent |
Description |
Link |
| Campaign Brief |
2026-04-22 |
Agent 6 |
Ad campaigns — Google Search (5 campaigns), Meta/Instagram (6 angles), YouTube scripts, master campaign brief |
View → |
| Landing Page |
2026-04-22 |
Agent 5 |
Product copy — 3 SKU descriptions, landing page, material pages (NZ wool, cashmere, Tencel), launch email sequence |
View → |
| 2026 04 22 Nz Wool Five Generations |
2026-04-22 |
Agent 4 |
Blog: Five Generations of Wool — The Story Behind Every Natural Harmony Mattress |
View → |
| 2026 04 22 Natural Mattress Durability |
2026-04-22 |
Agent 4 |
Blog: How Long Does a Natural Mattress Last? The Data Might Surprise You |
View → |
| 2026 04 22 Best Mattress Hot Climate Uae |
2026-04-22 |
Agent 4 |
Blog: The Best Mattress for Hot Climates — What Dubai's Summers Demand |
View → |
| 2026 04 22 Wool Vs Polyester Mattress |
2026-04-22 |
Agent 4 |
Blog: Why NZ Wool Outperforms Polyester in Your Mattress (Backed by Science) |
View → |
| Nz Wool Pricing 2026 04 22 |
2026-04-22 |
Agent 2 |
NZ strong wool commodity pricing — 2026 auction data, trend, supply/demand signals |
View → |
| Cashmere Suppliers 2026 04 22 |
2026-04-22 |
Agent 2 |
Cashmere supplier identification — GCS candidates, provenance comparison, primary recommendation |
View → |
| Yatas Foam 2026 04 22 |
2026-04-22 |
Agent 2 |
Yatas Foam — CertiPUR-US verification, product range, certifications audit |
View → |
| Competitor Intelligence |
2026-04-21 |
Agent 1 |
Deep scan — Avocado, Naturalmat, Simba, Heveya, Innova, Ecus |
View → |
| Supplier Intelligence |
2026-04-21 |
Agent 2 |
Wise Wool full-site scrape (16 articles) + Tencel/Lenzing/CertiPUR-US |
View → |
| SEO Trends |
2026-04-21 |
Agent 3 |
Keyword rankings, content gaps, competitor blog analysis — Cycle 1 |
View → |
| SEO Trends |
2026-04-22 |
Agent 3 |
Updated keyword & content opportunity scan — Cycle 2 |
View → |
| NZ Wool Provenance Comparison |
2026-04-22 |
Ad-hoc |
Wise Wool vs. Joma Wool vs. Wools of NZ — dual-source recommendation |
View → |
Raw Data Collected
| Folder |
Contents |
raw/wise-wool/ |
Homepage, Our Story, History, Products, Why Wool, Science, Sustainability, Contact, 16 Learning Centre articles |
raw/competitors/ |
Competitor homepages, deep product/blog pages, review roundups |
raw/competitors/seo/ |
Keyword rankings, content trends, competitor blogs (2× cycles) |
raw/suppliers/ |
Tencel/Lenzing, CertiPUR-US secondary supplier data |
Retail Content Opportunities Identified
- "Organic wool mattress — NZ sourced, UAE assembled" — unclaimed SERP; no competitor ranks for this exact positioning
- "Wool vs polyester in mattresses" — dominated by wool-industry sites; zero mattress DTC brands rank; wide open for Huxberry.com
- "Hot climate mattress" / "best mattress for UAE" — entirely unclaimed content territory
- "Sleep 14 minutes faster on wool" — University of Sydney 2019 stat; ready-made blog headline
- Avocado owns organic storytelling (Himalayan wool + GOTS + co-owned facility); Huxberry counters with NZ engineering provenance + Gulf-climate science + Sharjah assembly
Known Gaps
Open Intelligence Gaps
- Yatas Foam (existing supplier) — CertiPUR-US participation assumed but unverified; no certificate IDs on file
- Cashmere supplier — still "to be identified" since project inception; needed for Premier/Signature SKU ingredient story on Huxberry.com
- NZ wool commodity price tracker — not yet added (PGG Wrightson / NZ Wool Services auction data recommended)
- Wise Wool named farm partners — 250+ farms are anonymous; essential for provenance pages on Huxberry.com
Phase 2: Content Creation
Agent specs fully written. Intelligence baseline is now sufficient to trigger. All output targets Huxberry.com retail.
| Agent |
Spec |
Output Folder |
Status |
| Agent 4: Blog Engine |
04-blog-engine.md |
outputs/blog-drafts/ — empty |
⏳ Ready to trigger |
| Agent 5: Product Copy |
05-product-copy.md |
outputs/product-copy/ — empty |
⏳ Ready to trigger |
| Agent 6: Ad Campaigns |
06-ad-campaigns.md |
outputs/ad-campaigns/ — empty |
⏳ Ready to trigger |
Top Priority Content for Huxberry.com
| Priority |
Content Type |
Topic |
Target Keyword |
| 🔴 1 |
Blog post |
Wool vs Polyester in Mattresses |
"wool vs polyester mattress" |
| 🔴 2 |
Blog post |
Best Mattress for Hot Climates (UAE/Gulf) |
"best mattress hot climate" |
| 🔴 3 |
Product page |
Natural Harmony Collection — NZ Wool, Sharjah-assembled |
"natural wool mattress UAE" |
| 🟡 4 |
Blog post |
How Long Does a Natural Mattress Last? |
"natural mattress durability" |
| 🟡 5 |
Blog post |
NZ Strong Wool vs Merino — Why It Matters for Sleep |
"NZ wool mattress" |
| 🟡 6 |
Material page |
Wise Wool — The Five-Generation Fibre Story |
provenance / brand trust |
Phase 2 Prerequisites
- [x] Competitor intelligence baseline established
- [x] Wise Wool full scrape complete (16 technical articles, full history)
- [x] SEO keyword gaps identified (2× cycles)
- [x] Retail positioning defined (DTC, Huxberry.com first)
- [ ] Cashmere supplier identified (gap — needed for Premier/Signature copy)
- [ ] Named Wise Wool farm partners secured (gap — needed for provenance pages)
Phase 3: Brand Strategy / Wiki
Agent 7 spec is written. Wiki Router is active and ingesting. Wiki pages themselves have not yet been updated.
| Component |
Status |
Detail |
wiki-router.py |
✅ Active |
Classifying and routing reports from inbox |
wiki-auto-ingest.py |
✅ Active |
Auto-ingesting classified content |
| Wiki inbox |
✅ Populated |
5+ reports queued |
| Wiki pages |
❌ Pending |
Not yet updated with Phase 1 intelligence |
Wiki Pages Pending Update
Pending Wiki Updates
- Wise Wool entity page: 130-year history timeline (1894→present), Cloud™ product, HL/LL loft variants, four-pillar sustainability framework, named farm network (250+ families, 375,000 ha)
- Competitor pages: Avocado PFAS testing messaging, Naturalmat Devon workshop, Simba UK/Portugal manufacturing
- Branded Retail BU page: Natural Harmony Collection specs, Huxberry.com retail strategy, NZ wool provenance positioning
Next Actions
| Priority |
Action |
Owner |
| 🔴 High |
Trigger Agent 4 — Blog Engine (first post: Wool vs Polyester) |
Content team |
| 🔴 High |
Identify cashmere supplier (Good Cashmere Standard directory) |
Intelligence pipeline |
| 🔴 High |
Request named farm partner introductions from Wise Wool |
Sales / supplier relations |
| 🔴 High |
Verify Yatas foam CertiPUR-US certificate IDs |
Procurement |
| 🟡 Medium |
Trigger Agent 5 — Product Copy for Huxberry.com collection pages |
Content team |
| 🟡 Medium |
Engage Lenzing sales for Tencel | Forpe mattress ticking B2B specs |
Procurement |
| 🟡 Medium |
Run Agent 7 to push Phase 1 intelligence into wiki |
Brand strategy |
| 🟢 Ongoing |
Weekly competitor scan (Agent 1) — Sundays |
Automated |
| 🟢 Ongoing |
Weekly SEO scan (Agent 3) — Wednesdays |
Automated |
| 🟢 Ongoing |
Bi-weekly supplier scan (Agent 2) — 1st & 15th |
Automated |
Changelog
| Date |
Event |
Detail |
| 2026-04-22 |
Agent 6 |
Phase 2 Agent 6 complete — full ad campaign copy written: Google, Meta, YouTube, campaign brief with budget/KPI/launch sequence |
| 2026-04-22 |
Agent 5 |
Phase 2 Agent 5 complete — all Huxberry.com product copy written: Essential, Premier, Signature, landing page, 3 material pages, 3-email launch sequence |
| 2026-04-22 |
Agent 4 |
Agent 4 — blog draft: NZ wool five generations provenance (1,438 words) |
| 2026-04-22 |
Agent 4 |
Agent 4 — blog draft: natural mattress durability (1,589 words) |
| 2026-04-22 |
Agent 4 |
Agent 4 — blog draft: best mattress hot climate UAE (1,521 words) |
| 2026-04-22 |
Agent 4 |
Agent 4 — blog draft: wool vs polyester mattress (1,647 words) |
| 2026-04-22 |
Agent 2 |
NZ wool commodity pricing tracker established — baseline price range and trend captured |
| 2026-04-22 |
Agent 2 |
Cashmere supplier gap closed — top 3 candidates identified with GCS certifications and provenance profiles |
| 2026-04-22 |
Agent 2 |
Yatas Foam intelligence completed — CertiPUR-US status verified, certification gaps identified |
| 2026-04-22 |
Ad-hoc report |
NZ Wool Provenance Comparison — Wise Wool vs. Joma Wool vs. Wools of NZ; dual-source 70/30 recommendation |
| 2026-04-22 |
SEO scan |
Agent 3 Cycle 2 — updated keyword rankings and content gap analysis |
| 2026-04-22 |
MkDocs launched |
Natural Harmony Strategy section live at mkdocs.huxapps.com |
| 2026-04-22 |
Strategy refocus |
Removed hotel procurement focus; all strategy now targets Huxberry.com DTC retail |
| 2026-04-22 |
MkDocs auto-update |
All agents now update MkDocs on every report generation |
| 2026-04-21 |
Agent 1 first run |
Competitor Intelligence report — Avocado, Naturalmat, Simba, Heveya, Innova, Ecus |
| 2026-04-21 |
Agent 2 first run |
Supplier Intelligence — Wise Wool full-site scrape (16 learning centre articles) + secondary suppliers |
| 2026-04-21 |
Agent 3 first run |
SEO Trends Cycle 1 — keyword rankings, competitor blog analysis, content gap identification |
| 2026-04-21 |
Phase 1 launched |
All three cron agents activated; intelligence pipeline live |